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Leadership changes at FCA

Posted on 24 May, 2016

Fiat Chrysler Automobiles has announced several leadership changes, taking place with immediate effect. Reid Bigland will replace Harald Wester as chief executive of both Fiat’s Alfa Romeo and Maserati brands. Bigland has previously held several sales and brand leadership positions within the company, and will continue in his roles as head of US sales and chief executive of FCA Canada CEO. Sergio Marchionne, chief executive officer of FCA, says: “I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia. It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfil that mission.” Wester will continue in his role as Fiat’s chief technology officer. Both Bigland and Wester will continue to serve on the Group Executive Council.