Kia's brand ranking climbs

Kia Motors has been ranked among the highest valued brands in the world once again, according to Interbrand’s 2017 ‘Best Global Brands’ report. The study, released today, confirms Kia’s brand value has grown 6 per cent in the last 12 months, to US$6.68 billion.

 

“Kia’s continued efforts to evolve and redefine itself are critical to the sustained growth in its brand value," says Mike Rocha, global director of brand valuation at Interbrand. “The launch of the Stinger – Kia’s new and exciting fastback sports sedan, and the opening of ‘Beat 360’ – a new sensory brand experience centre in Seoul, fill me with high expectations of a bright future for the company.” 

 

For the second year running, Kia is named the world’s 69th most valuable brand in the report, its latest valuation representing a 645 per cent increase in the value of the Kia brand since 2007. Now the 11th most valuable automotive brand, Kia is ranked ahead of dozens of ‘household name’ consumer brands, as well as a host of volume, premium and luxury car manufacturers.

 

“This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers,” Charles Suh, senior vice president of the corporate marketing division at Kia Motors says. “This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers.” 

 

Kia recently launched its first sports sedan, the Stinger and its new hybrid crossover Niro, which are designed to boost the desirability and dynamism of the brand.