Gilmour's new role

Mimi Gilmour has been appointed as Jaguar’s second ever brand ambassador. Gilmour is the co-founder of the popular Mexico and Burger Burger chains. She joins Crane Brothers founder, Murray Crane, as ambassadors for the luxury brand. The announcement coincides with the launch of Jaguar’s XE model, which the marque says “is reinvigorating the sports sedan market, much as Gilmour is reinvigorating changing the game of the hospitality industry in New Zealand”. James McKee, Jaguar NZ’s marketing manager, says: “As a businesswoman, Gilmour has pushed the boundaries of what is possible and has led exceptional change in her industry at a young age in a short space of time. We invited her to become an ambassador because she embodies the essence of our brand.”