Jaguar debuts concept AI steering wheel

Jaguar has revealed a steering wheel that uses artificial intelligence (AI) at a tech festival in London. The concept steering wheel is called Sayer, and aims to fulfil the role of a personal concierge, according to the company. The steering wheel is part of a future that the company sees in which you do not necessarily own any one car, but rather summon one with the AI steering wheel, when needed. “This steering wheel concept lives in your home and becomes your trusted companion. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community,” Jaguar says. Jaguar says that Sayer could potentially be part of a future where the steering wheel is the only part of the car you own. Jaguar says the Sayer steering wheel will be able to carry out hundreds of tasks, from scheduling meetings and events, waking you up at the right time for them, and organising transport to them. “Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.” This futuristic concept will debut with Jaguar Land Rover at Central St Martins’ Tech Fest 2017, University of the Arts London.