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Honda goes in new direction

Posted on 29 July, 2014

Honda has announced that it will be a programme partner of TV3’s hit series The Block, which has set new records as the most viewed show on that channel. “Undertaking a new sponsorship of this magnitude is a reflection of the new direction for Honda New Zealand,” says Nadine Bell, the marque’s national sales and marketing manager. “Models such as the new Jazz have been redesigned in a fun, sporty package with plenty of attitude, so it makes sense Honda NZ aligns with a fun and energetic local show such as The Block. “Honda’s association with it gives us an opportunity to showcase our vehicles to a dynamic audience that’s engaged over multiple platforms.”