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Concept X7 iPerformance a new take on luxury- BMW.

Posted on 10 September, 2017
Concept X7 iPerformance a new take on luxury- BMW.

The BMW Concept X7 iPerformance will be unveiled at the IAA Cars 2017 show in Frankfurt, in a move that see’s the company attempt to introduce a new take on luxury for the brand. The Concept will have a BMW TwinPower Turbo petrol engine, creating a plug-in hybrid powertrain that will run with zero local emissions. The company has focused on how the car looks over performance though, emphasising the heightened luxury of this model. “The expansive exterior of the BMW Concept X7 iPerformance projects the exclusive experience available inside the car confidently to the outside world. Clear, vertical proportions with significant ground clearance identify the Concept as an X model without the need to look twice,” the company has said in a press release. BMW says the Concept X7 iPerformance’s 6 person interior is pared down to the essentials, displaying elementary forms, top grade materials and a state-of- the-art infotainment system brimming with connectivity. The new BMW 8 Series, new BMW X7, BMW i8 and new BMW i8 Roadster will join the BMW 7 Series in the brand’s significantly expanded luxury segment line- up. The identity shared by BMW’s top line models are echoed in a newly designed logo, which combines a black-and-white version of the manufacturer’s logo first used 100 years ago with the company name “Bayerische Motoren Werke” written out in full.