Concept hints at crossover

The C-HR Concept has made its world debut at the Paris Motor Show and gives the first hint of a type of crossover vehicle Toyota would like to bring to market. It combines a dynamic design language with an agile drive. The marque believes it recaptures the “design and packaging ingenuity” that produced the original RAV4, introduces the next generation of full-hybrid technology first realised in Prius and, inspired by the GT86, targets new levels of dynamism. It’s an innovative study for a lightweight C-segment crossover and is the next physical expression of the promise Akio Toyoda made when he became Toyota president to build cars with stronger emotional qualities to make their owners fall in love with driving again. The marque says it recognises Europe as the most demanding market for small and mid-size vehicles, so it uses the region as the benchmark when defining its future cars for the A, B and C-segments. In the case of the C-HR Concept, there was close co-operation between Toyota’s product planning centres in Japan to gain an understanding of latest customer demands and vehicle trends.