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BMW outsold by Mercedes

Posted on 15 January, 2018

BMW reported a fantastic 2017 sales record but was outsold by Mercedes-Benz. Sales of BMW brand models rose 4.2 per cent in 2017 to 2.09 million passenger cars and SUVs, the carmaker said on Friday. In comparison, Mercedes finished the year with a 9.9 percent gain to 2.29 million, which claimed the top spot in global luxury-car sales rankings for a second year. The BMW 5 Series , which underwent a model change during 2017, achieved growth of 55.2 per cent, or an increase of 30,359 units, in December, with sales up by 6.3 per cent or 291,856 units in the full year. BMW also sold 103,080 electrified vehicles around the world, an increase of 65.6 per cent. As for Mercedes-Benz, the most popular model was the C-Class in both Sedan and Estate guises. Over 450,000 units were sold over the course of 2017 while the E-Class accounted for about 350,000 units of the grand total.  BMW, which had kept the global luxury sales crown for about a decade before slipping behind Mercedes in 2016, said deliveries were fuelled by a 9.6 percent gain for its SUV line-up and a 15 per cent increase for the 1-Series. BMW also posted a 9.5 percent gain in December registrations to 195,916 vehicles, narrowly beating Mercedes and Audi whose sales came in at 193,534 and 180,250 cars respectively. "I'm confident BMW sales will continue to grow during 2018, while we also maintain our focus on profitability," said new sales chief Pieter Nota.