Armstrong takes over from Sime Darby

Rick Armstrong, Dealer Principal and Managing Director of the Armstrong Motor Group.

Armstrong Motor Group will take over New Zealand distribution of Peugeot, Citroën and DS following the sale of the brands by Sime Darby, announced last night.

A newly-formed company, Auto Distributors New Zealand Ltd, will be “separate and independent of retail operation” and will distribute the marques nationwide.

Armstrong dealerships in Auckland, Christchurch and Lower Hutt currently sell various Peugeot and Citroën models.

“15 years ago, Peugeot was my first new car franchise. When the opportunity came up to become the Peugeot and Citroën distributor in New Zealand, I jumped at it,” managing director of the Armstrong Motor Group, Rick Armstrong said in a statement.

“These are great brands with a long proud history not only in my business but across New Zealand. I’m looking forward to building on their success for a long time into the future.”

Vice president and head of sales and marketing for the India and Pacific region, Anne-Sophie Achard, said the PSA Group is “fully committed to grow the presence of the Peugeot and Citroën brands in New Zealand.”

“I am delighted to form this partnership with Armstrong Motor Group who brings distribution excellence to our brands and has a strong track record in New Zealand,” she continued.

“The timing is excellent as we are launching a strong product offensive. We are confident that, together, we will better meet the expectations of New Zealand consumers and improve our performance in the region.”

The change in distribution takes place on June 1.

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