Amazon opens portal

Web-based retailer, Amazon has announced a car-research destination and automotive community which will make it easier for consumers to find out more about the vehicle they buy. “Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” said Adam Goetsch, Director of Automotive at Amazon.com. Amazon Vehicles will give customers the opportunity to browse vehicle specifications, images, videos and customer reviews for thousands of new and classic car models on Amazon.com. Amazon Vehicles is an extension of the Amazon Automotive store, which gives customers the chance to add information about their current car to the Amazon Garage. To-date, more than 35 million customers have saved their vehicle to the garage. “Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community," says Goetsch.