McLaren launches toddler car

McLaren Automotive knows how to market to the masses and that often means starting their consumers early. According to a statement, McLaren Automotive has teamed up with The Step2 Company, LLC, a large North American toy manufacturer, to create a unique model tailored to appeal to a small but very important audience. The revolutionary 570S Step2 Push Sports Car is not the first model aimed at young people, with an electric vehicle out last year which was aimed at under six year olds. The Push Sports Car was designed to assist parents in carrying out their daily tasks without needing a conventional stroller. With a handy storage area under the seat that is perfect for stowing snacks and multiple cup holders to house that vital morning coffee and bottles of water, this stylish car lets toddlers rest their weary legs when the excitement of running around has worn off. Designers from McLaren Automotive and Step2 worked closely together to replicate the essence of the real McLaren 570S; Step2’s Whisper Wheels™ give the car a smooth ride, the flat-based steering wheel offers excellent feedback and electronic sounds provide an exhilarating experience for mini-racers. The new McLaren 570S Push Sports Car, which is officially licensed by Step2, launches initially in Ventura Orange. It will be available exclusively through Amazon.com US in September before rolling out later this year through leading global retailers.